Yes. It's Chick-fil-A all over again. Their cries of martyrdom have brought out the people supporting them "on principle" (i.e. "to show passive-aggressive support for the suppression of equal rights"). The claim that their profits are up shows there are plenty of small-minded people with nothing better to do than put their energy and money into stoking the fires of hatred while hardening their arteries with cholesterol-filled crap. Apparently, Asher's secret ingredient is self-righteous anger.