Apple is expected to announce the closure of iTunes and unveil a replacement for its download service. iTunes was launched by Apple on January 9 2001 as their take on 'jukebox software' - an app designed to rip CDs and organise music libraries on your computer. Two years later it launched its digital music store so users could buy music, films, update their iPhones and listen to podcasts. In 2004, sales from downloads started counting towards the Official UK Singles Chart. According to a report by Bloomberg, the company will announce separate apps for music, TV and podcasts as it repositions itself as an entertainment service rather than a tech hardware company. The TV app is already available on some platforms. Apple is expected to make the announcement this week at the World Wide Developers Conference, which begins today (June 3). In addition to the report, iTunes has deleted all the content on its Facebook and Instagram accounts. In the early 2000s iTunes was hailed as a saviour of the music industry in the digital age, but it's always been divisive with users. Over time it became slow and difficult to function compared to streaming services that launched in the years since. Other key moments in iTunes' history include a global giveaway of a U2 album in 2014, while December 2013 Beyonce surprised-released her eponymous fifth album to iTunes with massive success. It's likely that Apple will keep iTunes around for a while in some form, as it is the only way for users to manage older iPod devices that don't have internet connections.