michael grade moved eastenders from the 7pm slot because emmerdale farm was getting higher ratings. when eastenders moved to 7.30 it thrived.
the soaps have faired okish against the olympics. eastenders has perofrmed well on bbc2, emmerdale has had the lowest rating ep on fri. corrie has been the least damaged. but all soaps have recorded their lowest figures of the year. as for hollyoaks it only just registered.